The Consumer Electronics Show is becoming a battleground between automakers and tech companies as both sectors rush to showcase AI innovations.
The Las Vegas event, running January 7-10, features Sony and Honda's Afeela project alongside Nvidia's latest computer chips.
Traditional U.S. automakers have scaled back their presence as Detroit hosts a competing auto show.
More than 4,300 companies will demonstrate AI-powered products at the Las Vegas Convention Center.
Nvidia plans to reveal its GeForce RTX 50 GPU and new robotics technology.
Press events start January 5, with major announcements expected from tech leaders.
The show expects 140,000 visitors, matching 2024's attendance.
Companies will integrate AI into products from kitchen appliances to self-driving cars, following trends set by devices like last year's Rabbit R1.
